Turn Expired Trials Into Paying Customers
Trial sign-ups who didn't convert aren't lost — they already know your product. EVE times the perfect re-engage moment when they're most likely to reconsider.
Most trial churn is reversible — if you catch it at the right moment.
The average SaaS product has a 2-10% trial-to-paid conversion rate. The other 90-98% of trial users didn't say no — they said "not yet." Most of them ran out of time, got pulled into other priorities, or needed internal budget approval they didn't get in the trial window.
EVE tracks behavioral signals that indicate a trial user is reconsidering — a return visit to your pricing page, a re-open of the trial expiry email, a job change or company fundraise — and sequences them at precisely the right moment.
Signs trial revival could help you:
- Trial conversion rate below 8% on product-led motion
- No follow-up process after trial expiry
- Expired trials sitting in CRM with no re-engagement plan
- AEs don't know when a trial user returns to the site
- Single post-trial email sequence with no signal-based triggers
Signal-triggered trial reactivation
EVE monitors all expired trial accounts
Every trial that ended without conversion is watched continuously for re-engagement signals.
Identifies behavioral triggers
Pricing page return visit, re-opened trial expiry email, LinkedIn profile view of your AE — these are high-intent signals that move the reactivation score significantly.
Sequences with right context
The message references what they explored during trial, what they likely didn't get to, and what's changed since — without being generic.
Alerts AE at the right moment
When a trial user shows three or more intent signals in a 72-hour window, the owning AE gets a Slack alert with full context and a suggested action.
How many expired trials are ready to convert?
Book a 30-minute demo and we'll show you the trial reactivation opportunity hiding in your CRM.