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Reactivation Sequences That Actually Get Responses

Generic re-engagement blasts don't work. EVE builds personalized, multi-channel sequences that trigger at the right moment — when behavioral signals say a lead is ready.

4
Channel options
A/B
Testing built-in
Sequence Builder

Build once. Automate forever.

The EVE sequence builder lets your team define the timing, channel order, and message templates. EVE handles personalization and execution.

EVE reactivation sequence builder interface showing a multi-step email and LinkedIn touchpoint workflow with timing and personalization settings
Channels

Four channels. One coordinated sequence.

Email
Personalized re-engagement emails with dynamic subject lines and merge fields from your CRM.
LinkedIn
Scheduled connection message or InMail touchpoint via your connected LinkedIn account.
Slack to AE
Alert your Account Executive in Slack when a lead re-engages, with full context and suggested next action.
SMS
Optional SMS touchpoint for high-score leads where phone-first engagement fits your sales motion.
A/B Testing

Test and optimize your sequences

EVE's built-in A/B testing lets you run experiments on subject lines, timing gaps, and channel order. Results are statistically tracked and winning variants auto-promoted.

Variant A

Subject: "Quick question about [Company]"
Send on Day 1 at 9 AM

Open rate: 24% · Reply rate: 3.2%
Variant B

Subject: "Noticed you visited our pricing page"
Send on Day 1 at 2 PM

Open rate: 31% · Reply rate: 5.8%
Winner — auto-promoted

Launch your first reactivation sequence today.

See how EVE builds and runs sequences from your CRM data in a 30-minute demo.