Revive Your MQL Graveyard
Marketing-qualified leads that went silent are your warmest cold leads. EVE re-engages them systematically — so your sales team stops chasing new leads and starts converting the ones already in their CRM.
The MQL graveyard is a real revenue leak.
The average B2B marketing team generates thousands of MQLs per quarter. Most get worked by SDRs for 2-3 touches, then move to a "recycle" or "disqualified" stage and never get touched again.
Here's the problem: most of those leads didn't disqualify — they just didn't respond to that first sequence. That's a timing issue, not a fit issue. EVE's data shows that 23% of reactivated MQLs were previously in a "disqualified" or "recycled" stage in the CRM.
Signs your team has a MQL graveyard problem:
- More than 20% of MQLs haven't been touched in 60+ days
- Your SDR team only runs 2-3 touch sequences
- No systematic re-engagement process after initial sequence
- Marketing blames sales for MQL conversion rate
- "Disqualified" or "recycled" is a CRM stage you rarely revisit
From graveyard to pipeline in four steps
EVE audits your CRM for dormant MQLs
EVE identifies every MQL that hasn't progressed in 45+ days and hasn't been actively worked in the last 60 days.
Scores each MQL for reactivation potential
Using firmographic fit, behavioral history, and any new intent signals, EVE gives each dormant MQL a 0-100 reactivation score.
Launches personalized reactivation sequences
High-score MQLs (70+) enter a multi-channel sequence automatically. Email, optional LinkedIn, Slack alert to owning AE.
Syncs all activity back to your CRM
Every touchpoint, response, and status update writes back to HubSpot or Salesforce. Your team always has full context.
Explore other reactivation use cases
How many dormant MQLs are in your CRM right now?
Book a 30-minute demo. We'll run EVE's audit against your CRM and show you the reactivation opportunity.