RevOps Lead Reactivation

Your CRM has millions sitting dormant. EVE brings it back.

EVE identifies leads that went cold, scores their reactivation potential with AI, and launches personalized multi-channel sequences — automatically.

Request a Demo See How It Works

Trusted by RevOps teams at companies processing 50,000+ leads annually

EVE connects to the tools your team already uses.

H
HubSpot
SF
Salesforce
M
Marketo
O
Outreach
SL
Salesloft
73%
of inbound leads never convert on first touch — and most never get a second one.
60%
of revenue teams have no systematic reactivation process for dormant leads.
$2.4M
average untapped dormant lead value sitting in a mid-market B2B CRM database.
The MQL Graveyard Problem

Your CRM is a revenue leak you haven't fixed yet.

Every quarter, your team works hard to fill the funnel. Thousands of leads come in — from paid search, events, content, outbound. Some convert quickly. The rest? They go cold.

Most RevOps teams know the problem exists. Few have a systematic answer. Manual re-engagement is inconsistent. Batch re-blasts are imprecise. Meanwhile, those leads don't disappear — they just wait. And some of them, given the right signal and the right message, would buy today.

EVE finds those leads, scores them by reactivation likelihood, and sequences them — without your team doing anything extra.

See EVE in Action
How It Works

Three steps from dormant to pipeline

EVE runs continuously in the background, surfacing and sequencing leads without manual effort from your team.

01

EVE Surfaces

EVE continuously monitors your CRM and website for dormant leads showing new behavioral signals.

02

EVE Scores

AI lead scoring ranks reactivation likelihood based on firmographic fit, recency, and intent data.

03

EVE Sequences

Personalized multi-channel sequences — email, LinkedIn touch, Slack to AE — launch automatically at the right moment.

Platform Capabilities

Everything your RevOps team needs to reactivate pipeline

AI-Powered Lead Scoring

Rank every dormant lead by reactivation likelihood in real time.

Behavioral Intent Detection

Website revisits, email opens, content downloads — EVE tracks the signals.

Multi-Channel Sequences

Email, LinkedIn, and Slack AE nudges coordinated in one reactivation flow.

CRM Bi-Directional Sync

Every action writes back to HubSpot or Salesforce. Zero double data entry.

A/B Sequence Testing

Test subject lines, timing, and channel order to optimize response rates.

Analytics & Attribution

Track reactivation rate, revenue recovered, and pipeline contribution.

Explore the Platform
EVE lead reactivation dashboard showing dormant leads with AI scores, status badges, and sequence enrollment
4.2x
avg revenue recovered per reactivated lead
38%
avg lift in MQL-to-opportunity rate
22 days
median time to first response on reactivated lead
We had 4,000 MQLs sitting untouched past 90 days. EVE surfaced 340 that were actually worth re-engaging — and we converted 28 in the first two months. That's more pipeline than our entire outbound motion delivered in the same period.
JW
Jordan Walsh
Revenue Operations Manager at a B2B logistics company
Our demand gen team was skeptical at first — they thought reactivation meant batch-blast emails. EVE is nothing like that. The sequences are hyper-targeted, the timing is based on actual intent signals, and the HubSpot sync means our AEs always know what's happening.
PM
Priya Mehta
VP of Marketing at a mid-size HR software company
I've tried three different re-engagement tools in the last two years. EVE is the first one that actually respects how sales works. The AI scoring tells me which leads to care about. I don't waste time on 40-score leads when there are 85-score leads waiting to be called.
CR
Carlos Ríos
Director of Sales at a fleet management platform
Integrations

Drop into your existing stack in minutes.

Native integrations with your CRM, MAP, and engagement tools.

HubSpot
Salesforce
Marketo
Mailchimp
Outreach
Slack
Salesloft
Zapier
See All Integrations

Stop leaving revenue in your CRM.

See how much dormant pipeline EVE can surface from your CRM database — in a 30-minute demo.

Request a Demo Start Free Trial